I’m Sara — a Brand Strategist & Designer shaping thoughtful, story-led identities for creative founders.

WORKING WITH
CREATIVE FOUNDERS IN THE UK AND WORLDWIDE
CURRENTLY BOOKING
JANUARY 2026

SELECTED WORKS

  • Blurred photo of three women at a dinner table with plates and drinks, overlaid with the text 'second-serving supper club' and a star-shaped graphic.

    A seasonal story-led brand for a women's supper club.

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  • Interior of a luxurious hotel lobby with wooden accents, staircase, and ornate ceiling, with the logo and name 'The Citadel Hotel' overlaid.

    A conceptual identity for a reimagined boutique hotel.

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  • A group of young people having a craft or creative activity around a table with colorful materials, with a woman in the background taking a photo in a bright, cozy room decorated with art and eclectic decor.

    Bold design-led identity for a DIY nail brand.

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  • A woman with curly hair standing against a textured wall, holding a camera around her neck, wearing beige clothing, with the text 'By ISADORA' and 'Slow Wedding Photography' on the image.

    Film-first branding for a slow wedding photographer.

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  • Logo for Caretta Pilates featuring a stylized person in a circular shape, with flowing beige fabric background and the tagline 'Exhale. Flow. Belong.' in brown text.

    A calm nature-rooted brand for mindful movement.

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  • Blurry image of a woman with dark hair, the sky with clouds in the background, and the text 'Chrissie Chungo' and 'The Heart of Yoga' overlaid.

    Warm, soulful identity for a yoga teacher.

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  • Close-up of a gold-colored surface with embossed text 'FIELDBORN est. 2002' and a flower outline logo above the text.

    A seasonal florist concept rooted in land, season, and place.

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Hi, I’m Sara

When I’m not designing beautiful brand identities, I’m hanging out with my husband Richard, our little boy Roman and wandering around Sheffield finding the best cinnamon swirls.

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A woman with glasses and a young child smiling for a close-up photo.
A man with curly brown hair and blue eyes smiling while holding a baby with light brown hair, blue eyes, and a striped outfit inside a cozy living room with green walls, framed artwork, a gray couch, pink and pillows.

Let’s build the brand you can’t stop thinking about.

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