Brand Strategy + Design

That Works as Hard as You Do

No more guessing games. let’s create a brand that feels like you, attracts the right people, and grows with your business.

A light-colored abstract brushstroke design on a plain background

Here’s How We Can Work Together

Whether you’re launching something new or ready for a full glow-up, I’ve got you covered with strategy-first branding that actually makes sense for your business.

A woman with brown hair sits at a wooden table, working on a silver MacBook. The table has a glass of water, a plate of salad, and a notepad. The background shows a white door with windows.

SeEDLING

Your complete starter brand.

A woman with shoulder-length hair, wearing a beige sweater with orange and floral patches, is sitting at a wooden table working on a notebook with a pencil in her right hand. There is an open silver MacBook laptop in front of her and a glass of water to her right. A decorative woven wall hanging is visible on the wall to her right.

FLOURISH

Deep-dive strategy & identity.

A woman sitting on a gray armchair, smiling, and writing in a notebook with a pencil. She is wearing a light blue striped shirt and a smartwatch on her left wrist, with a window in the background.

VIP DAYS

One-day design sprints.

Meet Sara, Your Brand Bestie

I’ve built three businesses from the ground up and I know what it’s like to outgrow DIY branding. Now I help creative entrepreneurs build brands that are as strategic as they are stunning - and make sure you actually understand how to use them.

Abstract black and white spiral design
A woman standing outdoors in front of a colorful abstract mural wall with red, black, blue, white, and yellow curved lines. She is smiling, wearing glasses, a pink sweater, dark jeans, white sneakers, and a yellow crossbody bag.
Red scribbled text forming the word 'Love'
A woman with long brown hair, glasses, and a striped shirt taking a selfie in front of a plain wall with a yellow upholstered seat visible in the background.
A landscape with a river flowing through green fields and trees under a cloudy sky.
A woman with shoulder-length wavy brown hair, light skin, and blue eyes, smiling softly, standing outdoors in front of a white brick wall and greenery, wearing a blue denim jacket.
Abstract beige brush strokes on a black background
A beige, textured fabric background with the logo and text for Caretta Pilates, featuring a stylized person within a circle, and the slogan '.EXHALE. FLOW. BELONG.' written in brown.
A cozy café interior with large windows, potted plants, a brick and white wall, and a framed poster that reads "Fern & Flora, Growing Together" with details about an event on September 26th.

See the Magic in Action

I love showing off my clients’ transformations - from strategy to scroll-stopping visuals,

here’s what happens when we build your brand with purpose.

Four bottles of Olura dietary supplements with wooden caps, set against a bright orange background. Each bottle has a colorful label indicating different types of support: daily foundation, puberty and cycle, conception, and pregnancy and breastfeeding.
Absence of a visible image, showing only a plain, light-colored background with some horizontal black lines.
A painted poster of a koi fish with orange, white, and black markings on a light green background, with the words 'KÓ HÍ' in large white letters.
Multiple cards and a postcard with varying designs and messages, including "Thank You," with a circular logo featuring abstract figures and text, set on a light blue background.
Logo for Lantern Hill Press featuring a stylized sunrise with rays emanating from a yellow sun on a dark green background, along with the text "Lantern Hill Press" and the slogan "Stories that Light the Way."
  • A woman in a white dress sitting in a body of water, with gentle waves and a soft pink sky in the background.

    "The journey together took me from months of stagnation to feeling such a sweet fire of inspiration, not just rekindled, but fully lit!"

    Chrissie, Chrissie Chung Yoga

  • Two women practicing yoga on the beach. One woman, in front, is facing away with arms raised, and the woman behind is sitting cross-legged with hands together in a prayer position, eyes closed.

    "My business now has a strong direction, message and tone as well as looking beautiful. I know this will help massively with growth and reach the right people."

    Kayleigh, Caretta Pilates

  • A woman with dark hair tied back, smiling, with visible tattoos on her neck and shoulder, standing outdoors against a sky with scattered clouds.

    "Sara will reconnect you with your 'why' and then turn that into art that you can use to create focus, cohesion, efficiency and expansion within your work."

    Chrissie, Chrissie Chung Yoga

  • A woman practicing meditation outdoors with her hands in prayer position, eyes closed, under a clear blue sky.

    "The whole process was wonderful and really helped me get clear on what I wanted for Caretta Pilates. On top of that she’s just a wonderful human and I’m so glad I took this leap with Sara."

    Kayleigh, Caretta Pilates

Ready to build a brand you’re obsessed with?

Abstract silhouette of a world map filled with a coral pattern on a black background.
Red handwritten logo or signature on a white background.